Giving Back

We are proud to have partnered with The Big Heart Foundation, a nonprofit organization aimed at protecting and empowering vulnerable children in the region. With every Little Bedoo purchase, a portion of the proceeds goes to support a child in need.

About the Foundation

The Big Heart Foundation (TBHF), a philanthropic foundation officially established in May 2015, proceeded by various initiatives and campaigns launched by Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs. The Foundation’s mandate is to protect and empower vulnerable children and their families in vulnerable situations across the world. Since then, TBHF has provided health, education and emergency aid services – among others – to almost 4 million people in need more than 25 countries.

About the Campaign

The Big Heart Foundation’s ‘Let’s Lessen the Gap’ campaign is a comprehensive long-term program that TBHF has launched in partnership with four leading UN agencies, namely, UNHCR, UNDP, WHO and UNICEF. The foundation is addressing humanitarian development challenges exacerbated by the COVID-19 pandemic amongst vulnerable populations in the MENA region. The four main sectors covered in this campaign include Education, Livelihood, Healthcare and Protection.